In 2020, iMapp Bucharest launched the international solidarity campaign “One World. One Heart.” and was declared the winner of the “AV IN ACTION” category at the AV AWARDS in London – the famous international competition that recognizes and rewards excellence in the entire audiovisual industry, organized by AV Magazine from UK (magazine that dominates the audiovisual publishing sector for over 40 years). The contest was previously nominated in AV Awards in 2016, for Live Event of the Year. In 2023, as part of Enlightenment – a campaign for peace, initiated by Borealis – a festival of light and Maxin10sity and created by 35 projection artists, alongside 75 other international cities who have hosted it, iMapp Bucharest has won a Telly Award.
iMapp Bucharest is organized by Bucharest City Hall, through CREART – Centre for Creation, Art and Tradition of Bucharest Municipality.
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Video mapping uses a complex 3D image, that brings to life the surface of the building by forms and colors, using each architectonic element in order to personalize and reshape the gigantic area of the construction. Thus, the “outline” of the building becomes the main protagonist of a dynamic show of sound, color, light, a true optical illusion. Referring to the mapping part of the event, we can say that the huge surface of 23.000 sqm of the façade of the Parliament Palace has never been used in such a complex project of video-mapping. From a technical point of view, iMapp Bucharest is an impressive display of expertise, unique in Romania.
for iMapp Bucharest – Winners League 2024
Held in Constitution Square, this event has transformed the city into a veritable world capital of lights. Partnered with five of the most important international festivals of light worldwide, the contest has showed cased the best and most talented artists in this field, who competed for the Grand Prize iMapp Bucharest 2024, creatively exploring the theme of this edition LEGACY – honouring the richness of global cultural heritage, folklore and unique traditions, but also universal values and emotions.
iMapp Bucharest – Winners League represents both a benchmark event for international audiovisual experts and a visual art phenomenon, as well as a celebration of creativity, technology and innovation, thus becoming the capital city’s brand.
Among the artists that have competed for the iMapp Bucharest 2024 trophy are: MP-STUDIO (winning team of Chongqing International Light Art Festival from China), Dirk Rauscher (winner of Audience Reward of Video Mapping Festival from France, Lille), LUCID collective (winning team of Genius Loci Weimar Festival from Germany), The Fox, The Folks (winning team of the Grand Price of 1minute Projection Mapping from Japan) and Ivó Kovács (winner of the Grand Price of Zsolnay Light Festival from Hungary). These art and technology masters have turned the imposing façade of the Romanian Parliament into an amazing visual arts performance.
In the end of the evening, IVÓ KOVÁCS, who presented „LUMINBIRD”, won the Jury’s Price, while DIRK RAUSCHER, who presented „RADIANT ROOTS”, won the Public’s Price.
Mahmut Orhan’s music beats along with video projections by Dorel Naste - Mindscape Studio live mixed by Bobo - Apart Vision, on the impressive façade behind him, generated a magnificent multimedia show and an experience unique in the world. The unmistakable sound and magnetic performances of the artist took over the iMapp Bucharest public, resulting a memorable show and an electrifying open-air party.
After the competition, iMapp Bucharest and Mina Museum invited the public to view the largest visual arts show projected on the façade of the Palace of Parliament. The exhibition titled “The most famous classic Romanian painters”, a production of Mina Studios, created and adapted by Les Ateliers Nomad, brought to life masterpieces by Theodor Aman, Nicolae Grigorescu, Ștefan Luchian and Nicolae Tonitza through amazing animations. The selection of the artworks was provided by collections from national museums. Over 60 paintings were presented in an immersive experience combining tradition, cultural heritage and technology and were admired by visitors in a modern format, full of energy.
iMapp Bucharest – Winners League – a capital city brand, has been a true celebration of creativity, technology and innovation. From a technical point of view, Bucharest is an impressive example of expertise, unique in Romania: 6 projection towers, 54 projectors, each weighting 100 kg, 30.000 lumens/ projector, 2 media servers.
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Facebook: creartpmb / iMappBucharest
Instagram: creartbucuresti / imappbucharest
Website-uri: www.creart.ro / https://imapp.ro/ro/
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Organizers: The City Hall of Bucharest through CREART – The Center for Creation, Art, and Tradition of the Municipality of Bucharest
iMapp Bucharest – Winners League Partner: Parliament of Romania - Chamber of Deputies
iMapp Bucharest – Winners League international partners: Chongqing Light Festival – CHINA, Video Mapping Festival Lille – FRANCE, Genius Loci Weimar Festival – GERMANY, 1minute Projection Mapping Competition – JAPON, Zsolnay Light Festival – HUNGARY, ILO – International Light Festivals Organization
With the kind support of: Societatea de Transport București STB S.A., Apa Nova București
Media partners: KISS FM, MAGIC FM, ROCK FM
Bucharest 565 Partner: Bucharest Street Food Festival
Sponsors: Coca-Cola, George. Primul Banking inteligent, Inovație BCR, Domino’s Pizza
Partner: German Organisation for Tourism