More than 40.000 people at iMapp Bucharest 2016

The largest 3D video mapping contest in the world – iMapp Bucharest, organized by the Municipality of Bucharest, through creart – the Center for Creation, Art and Tradition, brought together more than 40.000 people on the 24th of September, in Constituției Square, for the third edition of the event.


The winner of iMapp Bucharest 2016 was designated by a prestigious jury, composed by well-known personalities from the multimedia and audio-video international industry: Martin Pošta, Ana Ascencio, Kaat Heirbrant, Ilkka Paloniemi and Birgit Zander. This year, for the first time in the history of the festival, The Jury Award and The Public Award (via sent SMS), went to the same team, Limelight from Hungary, for their show ”Interconnection”.

Winning Projection:


Exceptional shortlist for iMapp Bucharest 2016

iMapp Bucharest 2016, one of the biggest 3D multimedia shows in the world, organized by The Municipality of Bucharest thru creart – The Center for Creation, Art and Tradition of the Municipality of Bucharest, has announced its shortlist for the third edition of the festival!

iMapp Bucharest stands for video projections on the second largest administrative building in the world, more than 104 projectors used, 23.000 square meters of projection surface, over 2.000.000 ANSI lumens and one huge stage. Each year, in September, the best video artists in the world showcase their work on the façade of the Palace of Parliament, in front of a large audience.

Video mapping uses a complex 3D image, that brings to life the surface of the building by forms and colours, using each architectonic element in order to personalize and reshape the gigantic area of the construction. Thus, the “outline” of the building becomes the main protagonist of a dynamic show of sound, colour, light, a true optical illusion.


Filip Roca – Montenegro

Art director, motion and new media artist, currently based in Barcelona, originally from Montenegro. Best award in professional category on International Mapping Festival in Girona, Spain, 2015.

Romera Diseño e Infografia SL – Spain

Romera was born in Madrid, in 1998, specializing in post-production and graphics work. Over the years, it has grown to participate in complex projects linked to video mapping sector all around the world, becoming an industry benchmark.

VOID – Turkey

Void is an Istanbul based independent creative group. Their international A/V performances got numerous awards in Linz, Budapest, Milan, New Mexico, Russia and they are featured 4 times in Ars Elektronika.

Mindscape Studio – Romania

Mindscape Studio is a multimedia and creative technology studio, from Bucharest, specialized in projection mapping, event visual design, interactive environments and installations.

Illuminarium3000 – Russia

A friendly, even familial creative team from Saint Petersburg. Their work featured in numerous projects in the Commonwealth of Independent States and also at international events as Eurovision.

Limelight – Hungary

No mapping clichés but storytelling unique 3D animation content, combined with 15 years of experience, makes the Hungarian team, Limelight one of the leading group of artists on the 3d projection mapping scene.

The creative concept of this edition of the contest will be “DIALOGUES”. In 2016, the biggest video mapping show in the world will be about interactions. We imagine the show as a brilliant conversation between the Palace of Parliament and the tens of thousands of people in front of it. Deep and meaningful images will build up a powerful connection between artists and the public.


Martin Posta, Director of SIGNAL Festival, Prague

Ana Ascencio, Director of Mapping Festival, Geneva

Kaat Heirbrant – Director of Light Festival, Ghent

Ilkka Paloniemi – Director of Lux Festival, Helsinki

Birgit Zander, Director of Festival of Lights, Berlin

Birgit Zander is the founder, organizer and creative head of the Berlin FESTIVAL OF LIGHTS.

Born and grown up in Berlin, she created the internationally operating event-marketing agency Zander & Partner in her hometown. 12 years ago now, her strong passion for art and events enabled the marketing and business graduate to create the Berlin FESTIVAL OF LIGHTS. With more than 2 Million visitors per year over the course of ten evenings, it belongs to the most famous and successful light art, public and media events. Today Birgit Zander also produces light festivals, light art events and art competitions around the world; among others in New York, Luxembourg and many other destinations.

Ana Ascencio started her strong interest in electronic art back in the mid-90s while collaborating within Weetamix, an organization with the aim of promoting electronic music and cultures in Switzerland. After several years spent in Montreal, Canada, where she joined the team of Elektra, international digital arts festival, she has then acted as co-curator within lille3000 for their 2012 event and exhibitions (Fantastic), inseminating art in the public space and collaborating with established cultural institutions of the French city of Lille for major exhibitions (notably at TriPostal). In 2011, Ana Ascencio has been appointed as artistic director of the Mapping festival in Geneva, Switzerland, event dedicated to audiovisual arts and digital cultures through a rich program of exhibitions, workshops, conferences, and performances and clubbing acts. Ana Ascencio has also been participating in several jurys (Haute Ecole d’Art et de Design de Genève, Ecole Polytechnique Fédérale de Lausanne, Fantoche 2015), animating panels (ACT Center -Gwangju/Korea- Mirage festival, Lyon) and collaborating with several national and international organisations, such as the BIAN (Biennale of International Digital Arts) in Montreal, for which she co-curated she Swiss artists focus in June 2016.

Martin Pošta studied film production at Film and TV faculty, Academy of performing arts (FAMU) in Prague. In 2013 he established SIGNAL festival which has quickly become the most visited cultural event in the Czech Republic. Besides that, Martin also initiated Fresh Film Fest, international film festival, as well as designSUPERMARKET, one of the main international design events in Prague. He was a producer of a documentary film called Czech RAPublic and is a member of an artistic association The Macula. The third year of the light festival had Mercedes-Benz, Intel, CEZ Group, or Preciosa lighting among its main sponsors. In the past, Martin worked also at Nova TV where he was an editor-in-chief of the content website.

Kaat Heirbrant has a background in cultural events, city marketing and cultural policies. After her studies in visual arts and communication she started at the European parliament as an advisor for cultural policy. In 2006 she started working for the city of Ghent, both as an event organizer and an advisor to the deputy mayor for culture.

In 2011 she organized the first Light Festival of Ghent with a total of 200.000 visitors. The festival today welcomes over 650.000 visitors. As the artistic director of the festival Kaat makes sure that the festival provides a wide range of light art installations and mappings of local and international artists, but also students and researchers. The festival connects with the citizens of Ghent and a network of cultural and creative entrepreneurs.

Ilkka Paloniemi is artistic director of Lux Helsinki. His working history goes to early eighties when he started to work in theatre and he has masters degree in lighting design. Including cinema, opera, rock, light art and various events his production and art experience goes over three decades. Among artistic director, he is also lighting designer, theatre consultant and lecturer.


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iMapp Bucharest is an event organized by the Municipality of Bucharest through creart – the Center for Creation, Art and Tradition; 360 Revolution as the Event Production Company and Maxin10sity as the Curator.

creart – Centre for Creation, Art and Tradition is a public service of culture subordinated to the Municipality of Bucharest, which has the mission to fulfill the cultural needs of the community through offering various cultural products and services that promote romanian values: national and international festivals, competitions, exhibitions, fairs, seminars, civic education contests, workshops and cultural, artistic, methodological and professional exchanges with similar institutions from Romania and abroad.

The activity of this institution revolves around the promotion and capitalization of cultural tourism mirrored by local-interest, such as customs, popular traditions and Romanian cultural values, and also around stimulating creativity in all cultural genres: literature, music, popular and plastic art, photography and art cinema.

360 Revolution – For the last 9 years, 360 Revolution has reinvented the market in Romania in the field of developing, organizing and implementing events. Its mission is to create spectacular experiences at an emotional, but also at a functional level, in a relevant and useful way for the desired objectives, integrating digital interaction with live complex solutions.

Maxin10sity – is a worldwide top level video mapping and production studio. The company founders are László Czigány and Andras Sass, artists that are specialized in 3D mapping and awarded at the most important festivals in this creative field, together with Tamás Vaspöri, specialist with a large experience in curating and promoting interactive visual arts.