iMapp Bucharest – WINNER at AV AWARDS – „AV IN ACTION” 2020 category
iMapp Bucharest – one of the most important video mapping events in the world, organized by Creart – a public cultural institution subordinated to the Bucharest Municipality, was declared the winner of the “AV IN ACTION” category at the AV AWARDS Awards in London, in the online virtual ceremony that took place on November 20th, 2020.
The international solidarity campaign “One World. One Heart.”, launched this year by iMapp Bucharest, in the quarantine generated by the COVID-19 pandemic, was chosen by the public as the big winner of this category in the most important international competition – AV AWARDS, which recognizes and awards excellence in the entire audiovisual industry, organized by AV MAGAZINE from UK.
In light of the pandemic, which has impacted the entire world, the AV Magazine team wanted to highlight the incredible innovation and ingenuity they have seen in the audiovisual community throughout this period. They, therefore, introduced a new category – the “AV in Action”, where the event iMapp Bucharest was finalist this year, along with: CIE Group, Clevertouch, Harman, NowSignage, One Digital Signage, Phoenix Audio and Unilumin.
The winner of the “AV IN ACTION” Award was designated by public vote, among the eight international finalists and was announced during the virtual ceremony of AV AWARDS on November 20th, 2020: Romania won the title “AV IN ACTION” through iMapp Bucharest and has reached the podium of one of the most important international competitions dedicated to the audiovisual industry in the world!
About the international solidarity campaign “One World. One Heart.”
During a time of social distancing and global quarantine, in the international context of coronavirus pandemic, iMapp Bucharest, one of the most important video mapping events worldwide, launched an artistic initiative with the only goal of spreading a global message of solidarity and hope.
In less than 2 weeks, 46 visual artists from 27 countries joined the initiative by creating – pro bono – 10 sec 3D animations, starting from the same visual template – a heart, emphasizing through creative force, the message of the global solidarity campaign.
The artworks were reunited into a single video that was simultaneously projected, on April 17th, 2020, on façades from all over the world: Bucharest (Romania), Budapest (Hungary), Lyon (France), Kyiv (Ukraine), Paris (France), Moscow (Russia), Monterrey (Mexico), Seattle (U.S.A.), Asker (Norway).
Cities from other countries joined the effort, even in quarantine times. iMapp Bucharest was supported by light festivals, private initiatives or renowned artists, like Sila Sveta, who couldn’t stay apart and made the projection even from their own balcony. Other 4 international projects from Mexico, China and UK decided to join forces and to integrate the video into their campaigns, promoting its message internationally.
The public awareness project of the mutual support – „One World. One Heart.” was made pro bono by the artists involved and it was technically and logistically supported by partners, without costs from the budget of Bucharest Municipality or from Creart.
Details on: www.facebook.com/iMappBucharest
46 VISUAL ARTISTS INVOLVED IN THE PROJECT: Roman Gomes (Argentina); UML, Haselbusch (Austria); John Sabbat (Brazil); AVA Animation (Canada); GongZhen (China); Michal Nárovec – Zuckmantel postproduction s.r.o (Czech Republic); Nader Kamel (Egypt); Jeremy Oury, AV Exciters (France); EVM from (Germany/Ukraine); Limelight, Maxin10sity, Kaizer Vilmos (Hungary); Studio Trika (India); LZYVISUAL (Indonesia); Marco Morgese, Michele Pusceddu, Alice Felloni, Luca Nicolosi (Italy); Flightgraf, Sunnana inc. (Japan); Neba Studio (Macao); NullPixel, PANORAMICA PROSHOW, Dux Animation (Mexico); René and Andrzej, Luna Festival (Netherlands); MOJO Studio, OUT Collective (Portugal); Mindscape Studio, MotionLab, Les Ateliers Nomad (Romania); radugadesign, Illuminarium 3000 (Russia); Romera, Chema Siscar, Ángel Sandimas, VPM (Spain); Subjeck Matter, From Object to Studio (Thailand); Magic Innovations, DizArt, Julia Shamsheieva (Ukraine); George Berlin, Jorden Nash (U.S.A.).